Now a days we all know how to create blog but rarely know how to increase its Search Engine Ranking. Today we will learn on page seo techniques. With so many changes in the world of SEO from last year, it is very difficult for non SEO or i should say newbies to keep the track what is relevant for SEO and what is not.
What you will learn
- What is On Page SEO
- How to Do SEO on page
- On Page SEO Checklist
- Mistake to avoid
What is On Page SEO ?
Before we learn what is on page seo techniques you should know what is SEO, SEO stands for Search Engine Optimization which is a general technique followed by webmasters and bloggers to rank high on Search Engine. And ON Page SEO factors are controlled by you and coding done by you on your blog. It includes Meta tags, HTML Codes, Title, keyword density and keyword placement.
Also Read : Wildfire Google Link Building Strategies
How to do On Page SEO Effectively
In 2014 Google only want is best genuine result for user search queries. These are some on page SEO factors which are still relevant for both readers and search engines.
1. Frequently Updated Blog :
Many don’t know updating blog daily is a part of On page SEO. I experienced this my 40% organic traffic increase, and after that i daily started publishing content with unique content as well as some custom images. Some few years ago blog were not considered as a way of publishing content, growing audience, building brand. But now blog is one of the necessary requirement for every brand.
2. Optimize URL :
You have many preference to optimize your URL for better SEO on page like you can use static URL or keyword rich URL. But i mainly prefer keyword rich URL. Some more thing you should follow to optimize URL are :
- Words should only be separated by dashes of hyphens
- URL should not be more than 100 characters
- If you are targeting any country then don’t forget to include that country in URL
- E-commerce sites should not replace keyword with numbers for tracking products you can use different number to track at the end of URL.
3. Title Tags :
Title tags should not be ignored for on page SEO. It has consistently been one of the major major on page seo factor from the beginning and still in 2014. Title tag is the only thing which made audience to click your blog/website that appears on Search Engine. Properly optimized title tag with quality content and proper off page SEO are ranked high on Google search engine. Don’t forget to make title tag excitable otherwise it won’t get clicked and even after ranking your traffic will remain low.
When you are choosing title tag you must include your keyword cleverly. It is the best practice to include your brand name at the end of tag it will help you branding your business. Try to keep title tag less than 65 characters and if you are targeting some specific regions don’t forget to include them.
4. ALT Tags :
Images ALT tags also play vital role in on page SEO, not only they help you to increase text content, but also they help us to increase image rank on Google image search which also helps us to drive traffic.World Tech Buzz 6% traffic is from Google Images. Try to use keyword in your image ALT Tags with proper description to get high rank and more CTR.
5. Heading Tags :
This are one of the key factors which search engine still used to identify what your blog post content is about. But if you get to know how to handle heading tags properly for users than you can easily optimize it for both search engine and users.
It is recommend that you should only use one H1 tag on your blog post which indicate the main topic. And try to use your keywords in H1 tag as well as in H2, H3 but don’t do it forcefully otherwise it will look like spam.
6. Depth of Content :
Now a days anyone can write 400 word article and optimize it for a particular keyword, Google know it very well. If your content is not ranking high on Google and you have short content then update them and increase word count. This will surely help you rank higher. For better ranking you should write article of around 800 words. Do Ensure that your content is well written with particular keywords to target for.
7. Keywords in Content :
This will never change in on page SEO, only post with proper keyword research, placing and with good copywriting are surely gonna dominate Google Search Engine. Your Keywords should be used throughout the content and try to focus more on LSI Keywords (Long Tail Keywords) because they are easy to rank.
8. Topical Target :
Many of us don’t know about Topical targeting even i was also not known to this until one day . We are now only targeting for only 1 or 2 keywords but we should target a particular topic which means that our blog post should be optimized for multiple keywords, which has been ignored every time when we try to rank for a particular keywords
On Page SEO Checklist :
After reading the importance of it, now i guess you will more focus on it. We had created a on page SEO checklist so that it would be easy for you.
- Always do Keyword Research, select appropriate keyword and place them properly
- Add Meta Description tag
- Add keyword ALT tag if images are used
- Use your keyword in H1 tags
- Create Internal links
- Keep your URL Structure user friendly
- Optimize your content effectively
- Keep keyword density around 2-3%
- Create Sitemap for both Search engine and Users
Common Mistakes to avoid for On page SEO :
There are some common mistakes many blogger do when doing SEO on page which lead them to loose search engine ranking. So always avoid this mistake if you are creating an authority blog.
- Avoid Duplicate content
- Don’t change URL after publishing post
- Don’t use off site content and images which may rise copyright issue
- Avoid Duplicate titles
- Avoid Hidden text and links
- Avoid keyword Repetition i.e spamming
Even after doing on page seo effectively will not 100% help you to get 1st page top ranking, because still content is the most important. Even if you create content for search engine then you can rank only for few days but if you want to remain at the top you need to create genuine content for both search engine as well as audience. After all search engine wants their users to get best desired result. If you do On page SEO and OFF page SEO genuinely than no Google update can harm you.