Traditionally, it’s believed that backlinks is the major way through which you could rank higher in search engines.
Yet.
Ever thought, SEO without backlinks, is possible or not?
Here’s a summary of what I’m willing to say:
SEO’s build tons of backlinks to their site, they get them indexed, and build some more links. Eventually, after few days of work they’re at the top. You’ve tried the same way, you build links, you get them indexed, waited for a few days. And,
Nothing changed, alas.
Might it be that you’ve a change in the position. From Page 6, you’re now at Page 2.
You’re super happy, and excited. BUT!
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Here’s a big drawback of it..
Be frank and tell, when you’re finding any information on the web or say Google either do you really skip the first 3 results and go to second page?
The answer will be a big NO.
Nobody, including me, probably go to the second page in term of searching as because they might be busy enough or lethargic to go to the second page to get the thing they’re actually looking for. The web is crowded, there’s no lack of information.
SEO Without Backlinks, Effective Strategy-
But wait,
Have I told you before, what the heck backlink is?
Well, in case if you’re novience to the term “backlinks”, then read the following or else you may skip it.
In term of SEO, backlinks are relationship amongst pages on the internet.
Backlinks are the links which refers one page from another page like this one. It consist of an anchor text i.e. the word which on clicked takes you to an another segment of page. For instance, the above example’s anchor text is “like this one“.
Google keeps a close watch on the moment on the bloggers, and if they perform an over optimization of keyword i.e. using a term as anchor text too many time they’d be penalized in the Google Algorithm which is Penguin Penalty.
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Backlink helps to pass link juice to one-page to another, which impacts your ranking in search engine rank placement (SERP in short), so the more authoritative links you get, the higher chances of ranking there is.
As of now, as you’ve got a glance about what the term “backlink” is, let us proceed further.
Important Note: For higher impact, you’d be required to get a WordPress Hosting as we’d be working with a plugin named WordPress SEO by Yoast.
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Here’s how you’d do SEO without Backlinks:
Installing WordPress SEO By Yoast.
Now, as you’re already having a WordPress hosting. Let us install the plugin and proceed further.
1. Open your WordPress Dashboard.
2. On the sidebar (on the left site), drag your cursor to Plugins -> Add New.
3. Type, WordPress SEO by Yoast.
4. Click Install -> Yes, Install.
You’d be require to configure the plugin correctly as any mistake in it can affect your SEO badly which may led to rank drop significantly.
Keyword Researching, To Dominate Google:
A keyword search allows you to search for any symptom of query and phrases across the various catalot i.e. authors, series, notes, contents, publishers, etc. It is one of the most important, valuable, and returns a great profit on investment. Ranking on an appropriate keyword can work like a charm.
In blogging, it’s always not about getting traffic. But,
Getting your site advertised in-front of the correct audiences is the most important factor for your site’s growth.
Finding a good keyword is essential for you, and your blog’s SEO.
In the tough competition it’s really crucial step to find some keywords in which you’d be able to rank. People often do silly mistake by not doing a proper keyword search as because they think it’s waste. Yet, it’s not.
..and here’s how you can do keyword researching, in an easier way-
Focus On A Long Tail Keyword, That Doesn’t Suck:
I’ve often seen newbies focusing on keywords like SEO, Blog, etc. Sounds hilarious, ain’t it?
Perhaps, until and unless you build a strong authoritative site, it’s really tough ranking on such keywords.
Now, here’s come the main strategy.
Find some good CPC based keyword, for instance I’ve chosen “SEO without Backlinks” as my main keyword and to find some more you could either Buy SEMRush Pro account, for advance keyword researching which is far more convenient and easy to use, or else you could go with Google Keyword Planner Tool.
1. Make sure, your keyword is at the beginning of the post title.
2. Make sure, your keyword is in the first paragraph of your post body.
3. Make sure, you’re adding your primary keyword at the meta description.
4. Maintain a keyword density of 1-3%, make sure you’re not exceeding this amount or else you would be penalized by Google algorithms.
5. Include your primary keyword in <h2> tags (important).
Make Sure, Your Content Worth Off:
You’re writing contents, that’s great.
Yet,
are you writing contents that worth off or just simply in regards of ranking you’re publishing contents?
Think twice, and answer me.
A content, which emotionally bounds the reader, and gives the reader a solution for which they’ve landed to your blog post is termed to be as a pillar content and mastering over that art is quite tough yet not impossible. Yeah, you could to master over this art, just like Jon Morrow, Brian Dean, and several other bloggers have done.
Write contents, that forces a reader to share it with their friends or leave a comment either.
Recently, I do have watched a white-board video on Brain Dean’s blog BacklinkO, and have found that using Expandable content can help you improving your conversation and click through rate. In case, if you too want to watch, click here.
Make Sure, Google Authorship Is Working Properly:
Google Authorship, is a mode through which it allows you, an author, connect with your Google+ Profile.
As of now, Google has been flooded with contents and SEO’s still screaming “content is the king”, yet with Google Authorship you’d be able to cut through the noise that other authors produce in the SERP.
With Google Authorship, you’d be having higher chances to rank as because it’s one of the Google’s 200+ algorithm. Also, it helps you increasing your brand awareness in-front of the huge crowd that Google consists of.
And here’s how you can implement Google Authorship in your blog-
1. Create a Google+ Profile (make sure you use appropriate details).
2. Open About section, and add link to your site to “Contribute To” and “Links” tab.
3. Now, navigate to WordPress Dashboard -> Your Profile -> Add Your Google+ URL in the Google+ field.
That’s all.
Don’t Underestimate The Power Of Meta Tags:
Google yet use the meta tags, and perhaps it’s really crucial that you make most of it.
1. Meta Description: Make sure, your meta description is below 156 characters or else it’d be sliced off. Try making the meta description as informative as you can.
Use call-to-action, or else you could bribe your organic searchers to force coming to your site. Using of powerful words can highlight and give bump by about 23% (according to the analysis). And, make sure you’re using your main keyword in the meta description.
2. Meta Title Tag: Meta title tags, or SEO title either, is really important. Make sure you’re using the main keyword at the beginning of the title in order to have higher chances of ranking.
Using powerful words over here to increases higher chances of getting organic clicks. Try being different from those of the other. Try emotionally grab the attention the readers.Powerful words such as WAIT, Danger, Kicked-off, Penalty, can immensely have higher chances of getting more clicks.
What’s Your View?
And perhaps, the tactics I’ve shared to do SEO without Backlinks are really worth off.
Why?
As because, they’re making not just your efforts less yet helping you to write contents that engages your audiences and more or less it’s really important to write for the audiences not for the search engines.
Always remember, Google bots won’t buy your product, nor any other search engine crawlers do. But, it’s your audiences who ‘d be doing so. And for so, always try to write for your audiences. Write, which impacts the mind. Write, to inspire. And write, to learn.
And that’s what I’d say for today. And I hope, this be helpful for you too.
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