Any link that can effect the PageRank or the ranking in the Google search is considered as an important in the world of SEO. SEO is a fast moving industry that will be changing its strategies in link building very often and yet it’s getting updated daily. If you want to be in race, then you too must follow the updates in the field of SEO. Having no knowledge in the building of links may put you out of the business. So, you need to update yourself very regularly.
Google Link Building Strategies
If you are connected with Google’s link building strategies, you probably know that it will be changing. Before Google, it was Yahoo and Alta-Vista that ruled the web world. Their rankings depended upon the keyword density and meta tags. After this, Google come up with its new and revolutionary PageRank based strategy which works with enormous links pointing to a website.
This led the dominance of Google in the web world. Since then, the quality of a web page became an important factor in ranking the pages. Google then updated the link building strategy in 2009 named Venice update. After this it came up with another update in 2011, Google Panda. This mainly targeted the low quality content forms. Google Penguin is its next update in April 2012. In similar to Google Panda, Google Penguin too concentrated on small content web pages.
After the above changes, the latest update from Google is EMD update in September 2012. Till date this is the strategy that is being used. This update targeted the sites which has exact match domains. It means EMD update has been targeting the content which has more links towards it.
So, from the above words you would have noticed that the strategies has been changing. Again, you can’t move forward unless you have a clear knowledge on the future of link building. Here I’m going to share my views on the various factors of link building.
Link building is an important technique to concentrate but not as important as developing the content. Building links is not the end goal but surely it is important to build links. It is always important to to think about producing excellent content first. If you have an outstanding product and a world class content, then you can think about how to promote it.
Negative Shades Of Link Building:
Certainly there are some restrictions that Google has created on link building approach. Let’s have a look at the negative shades
Detection of algorithms: Google can not detect some algorithms which may effect your contenta lot. You must be aware of your content and Google algorithms.
Getting reported to Google: A blogger somewhere may figure out what you have written. Once if anyone reports your content to Google, they will verify it. If they find your content wrong, they may take severe actions. There’s a saying “if you wanna break the rules then you must get to know the rules first”.
Building The Links In The Right Way:
So there is nothing to dear. There is a right way to build the links. It’s very simple. First create a great content and then promote it on various social media. Get the links generated on the media. Everywhere online you need to concentrate on improving your came value. Increasing the reputation of your brand should be your goal. This one principle will help you in getting links that Google wants to value.
If you have a official brand for your website, firstly you have to concentrate on how to develop it as an excellent product. Then you have to generate as many links as possible by promoting in the social media. You need to stay smart here. You have play the game of SEO the way Google want you to play.
And like said before, someone may report your content and if its found wrong, you may get down. Not to a zero level but it may effect your link building techniques. So you need to be less risky here.
At last, as Google will be developing itself SEO‘s must be observing these changes from one hand and at the same time you have to keep the same effort in making your content an excellent one because content is everything for a blog or for a website as this fact can not be denied.